"Leader" and "leadership": semantic shades and alternatives in translation

The article reveals and scientifically explains the meaning of such concepts as leader leadership, figure, state political leader, terms in field linguistics, a separate linguistics. meanings these words various languages, particular, European Russian their semantic nuances currently existing equivalents Kazakh language are analyzed. Internet dictionaries used for this purpose, i.e. https://www.lugat.kz / - materials dictionary complex. It is established that some have been successfully translated, translations unsuccessful, several words, there repetitions. was revealed literary not stabilized or codified yet. type style which leaders' speeches often published journalistic language. Recently, an equivalent term "publicistic style", scholars suggest translation "kosemsoz". However, author does support use alternative translation, this, facts presented evidence. In order to supplement clarify problem raised article, identification environment Kazakhstan proposed, be able more clearly reveal linguistic aspects related leadership. Of course, already classifications were taken into account. statesmen leaders classified first time taking account social aspect Keywords: leader, personality, style, statesman, identification.